Our Work

Communications is the thread that connects branding, marketing, development, and program goals.

Our experience in storytelling, project management, interviewing, and fundraising communications provides a wide portfolio of options that can be tailored to your organization’s needs.

Donor Relations and Appeals

Whether a direct mail appeal or an email newsletter, our donor communications mission is simple: Tell ethical, engaging stories that invite donors to be part of the solution. Show their gift made a real difference right now. Then ask again. 

Two women in a red kayak on the water, smiling and celebrating, with one holding a paddle above her head. Both wear life jackets and Canadian flags on their hats, with a cloudy sky in the background.
Two women in a red kayak on the water, smiling and celebrating, with one holding a paddle above her head. Both wear life jackets and Canadian flags on their hats, with a cloudy sky in the background.

Direct Mail Appeals

The Results

Wrote and oversaw production of direct mail appeals to 12,000+ recipients

The Work

communication strategy • vendor and project management • production management

A group of kids participating in a team building exercise outdoors on a grassy field during daytime with trees and a clear sky in the background.
A group of kids participating in a team building exercise outdoors on a grassy field during daytime with trees and a clear sky in the background.

Email Newsletters

The Results

Developed, wrote, and published a monthly email newsletter with a segmented audience resulting in open rates averaging 30%

The Work

audience segmentation • email marketing • storytelling

Young people sitting around an outdoor campfire with flames, some tending to the fire, at a campground surrounded by trees, with a crowd watching in the background. The image promotes the 2024 Founder Fire event by the American Youth Foundation.
Young people sitting around an outdoor campfire with flames, some tending to the fire, at a campground surrounded by trees, with a crowd watching in the background. The image promotes the 2024 Founder Fire event by the American Youth Foundation.

Annual Report and Magazine

The Results

Edited and directed production of 30+ page annual report and magazine, featuring program highlights and impact stories, direct mailed to 12,000+ recipients

The Work
communication strategy • vendor and project management • donor engagement

Three young people kayaking on a lake with smiles, wearing red life jackets, in yellow and orange kayaks, paddling with white oars.
Three young people kayaking on a lake with smiles, wearing red life jackets, in yellow and orange kayaks, paddling with white oars.

Giving Tuesday Campaign

The Results

Developed a multi-channel email and social media strategy to raise a record-breaking $70,000+ on Giving Tuesday in 2025, up from $20,000 in 2020

The Work

fundraising strategy • digital strategy • audience segmentation

Project Management

We deliver your big ideas through clear processes, timelines, and achievable milestones. We work closely with internal stakeholders and outside vendors to make sure everyone understands their role in the larger picture.

Our network of experienced freelance vendors, including graphic designers, photographers, videographers, and website developers, will ensure you receive reliable, professional services on time and on budget.

A young man with short curly hair, glasses, and a white t-shirt with a red logo, stands among seated teens at an outdoor gathering. Behind her, there is a blue banner with the words 'CHARGED with PURPOSE' and a group of women sitting on stone steps.
A young man with short curly hair, glasses, and a white t-shirt with a red logo, stands among seated teens at an outdoor gathering. Behind her, there is a blue banner with the words 'CHARGED with PURPOSE' and a group of women sitting on stone steps.

Promotional Video Project Management

The Results

Managed production of 4 promotional videos highlighting program impact and institutional legacy

Videos by Wilkinson Visual

100 Stories: Program Impact Interview Series

The Results

Managed production of more than 70 camper and alumni impact interviews in conjunction with the organization’s centennial year

Videos by Court Templeton

A screenshot of a website landing page with an orange and blue menu bar and an image of a group of people gather on a beach near the water, with some in the ocean and others on the sand. T
A screenshot of a website landing page with an orange and blue menu bar and an image of a group of people gather on a beach near the water, with some in the ocean and others on the sand. T

Website Design Project Management

The Results

Oversaw the redesign and launch of American Youth Foundation website, guiding its evolution as a marketing, storytelling, and development platform.

Site design by 501 Creative

Storytelling

A powerful story can move a community to care and a supporter to give. Interviews conducted with professionalism and compassion unearth moments that connect readers to your mission and help your organization stand out.

We’ll find your best stories, then share them in the most compelling formats, whether that’s a blog post, a donor email newsletter, a press release, or a social media post.

100 Stories: Program Impact Interview Series

Nonprofit Feature: Earthdance Farms in Ferguson, Mo.

New brewery tour at Earthbound Brewing

Business Feature: New Day Gluten-Free Bakery

Q&A Profile: SweetArt owner Reine Bayoc

Chef Profile: Ari Ellis of Southern

Business Feature: Kirkwood Farmers Market

Curious to see more?

Email catherine@klenecomms.com for additional sample work and information.

CONTACT US